Great Rock Capital, an asset-focused commercial finance company specializing in middle market lending, today announced Jim Clifton has joined the firm as Managing Director of Originations. Clifton will be based in Chicago, Illinois, and will be responsible for building relationships and sourcing investment opportunities in the Midwest.

"We are thrilled to welcome Jim to the team as we continue to grow Great Rock," said Stuart Armstrong, CEO of Great Rock Capital. "Jim's strong background, experience, and relationships in the Midwest will enhance our presence and allow us to capitalize on the extensive middle market opportunities in this region."

Clifton joins Great Rock Capital with over 15 years of experience, most recently as a Senior Vice President at PNC Bank, N.A., where he focused on originating asset-based and cash flow credit facilities within the PNC Business Credit division. He previously held positions with NXT Capital and GE Capital, where he focused on originating both asset-based and cash flow lending transactions with middle market companies. Clifton earned his M.B.A. with honors from the University of Chicago and his B.A. with a major in Finance from Marquette University.

"I am excited to join Great Rock and become a part of such a dynamic and knowledgeable team," commented Clifton. "The firm's creative financing solutions will provide valuable liquidity to middle market companies in the Midwest, and I look forward to expanding the firm's footprint in this region."