Jeffrey B. Hecktman, Chairman and CEO of Hilco Trading announced the rebranding of the privately-held, international financial services holding company. Effective immediately, Hilco Trading, LLC will be doing business as Hilco Global.

The international introduction of the Hilco Global brand begins on July 1, 2013, with the rollout of a new logo, marketing communications programs and materials, and a new website to follow.

Gary Epstein, Chief Marketing Officer, said, "Were excited about the new brand, graphics and messaging as they not only accurately reflect the services we provide, but also underscore the relationships we have with our customers as a strategic partner.”

Since it was founded almost 25 years ago, the company has successfully evolved into a platform of more than 20 business units in 11 countries that help companies, their lenders and professional advisors understand the value of tangible and intangible assets and monetize those assets as needed. Today, Hilco Global is the world.s premiere organization capable of providing strategic consulting services, appraising, auctioning, brokering, buying, investing and monetizing assets for healthy companies as well as those undergoing restructuring or closure. Annually, Hilco Global manages billions of dollars in transactions involving retail and wholesale inventory; industrial machinery and equipment; commercial, retail and industrial real estate; intellectual property such as consumer brands; and, accounts receivable.

Recent and notable transactions involving one or multiple Hilco Global business units include the following:

• Representing Hostess Brands, Inc. in the sale of their real estate, industrial equipment and intellectual property assets and asset protection services.
• The acquisition of the largest and oldest steel mill in North America – RG Steel in Baltimore, Maryland.
• Helping to sell closed GM and Sony manufacturing plants and the subsequent redevelopment efforts in those communities.
• Investment in and the strategic repositioning and licensing for iconic brands such as Polaroid, Miss America and Halston.
• The acquisition of HMV, the iconic UK entertainment retailer and is restructuring the business.
• The disposition of retail inventory for all Borders and Ritz Camera Stores, etc.

“The new Hilco Global brand accurately captures and projects our expansion into markets, worldwide. It also speaks to our vision and values as a financial services company,” said Jeff Hecktman, who founded the company in 1987. He added, “Hilco has earned a reputation internationally for the quality and commitment of our people. Approximately 500 highly-skilled, experienced professionals located around the world are laser-focused on attaining the greatest level of success for each client. That.s the message our new brand tagline Hilco Global -- Vested in Your Success. will help deliver.”

Said Gary Epstein, “The new marketing tagline underscores the scope and nature of the partnership relationship we have with our clients. Not only does Hilco provide guidance on the best processes and methods to maximize asset values, but where appropriate we are also willing to invest our own capital to lock in our client.s value and minimize their risk.”

While the holding company name will change, most of the business units and specialty business practices will retain their present identities. However, there will be a few others will also change their name to be more consistent with the overall Hilco Global branding and visions as follows: Hilco Appraisal Services will change to Hilco Valuation Services; SD Retail Consulting will become Hilco Retail Consulting; and Hilco UK Limited will become Hilco Capital Limited. All business units carry the new brand standards, including the new imaging and messaging created for Hilco Global.

With worldwide headquarters located in Northbrook, Illinois, Hilco Global is an independent financial services company and the world.s preeminent authority on helping companies to derive maximum value from their assets, providing both healthy and distressed companies with creative insights, solutions, advice and even capital. The company has over 500 employees and offices located in 18 major international cities in the United States, UK, Mexico, Canada, the Asia Pacific and Australia.