Rosenthal & Rosenthal named Cassie Rosenthal as Chief Marketing Officer, becoming the first woman in Rosenthal’s 84-year history to join the C-suite.
 
In her new role, Cassie will continue to manage business development strategy and marketing efforts for the company. Since joining her family’s business in 2012, she has led the efforts to elevate the firm’s branding by transforming their website, content & messaging, advertising, social media, and PR. Cassie has also worked to diversify the firm’s target client-base, and most recently was instrumental in developing and launching Pipeline, the firm’s newest division focused on e-commerce and direct-to-consumer companies.
 
“We could not be prouder of Cassie’s accomplishments and of her immeasurable contributions to our firm these past 10 years,” said Rosenthal Co-Presidents Peter Rosenthal and Ken Kleiner. “We are so fortunate to have Cassie representing our family and positioning our brand as it continues to grow and evolve into the future.”
 
“I am thrilled to be named Chief Marketing Officer and honored to be the first woman C-suite executive at Rosenthal in our 84-year history,” said Cassie Rosenthal. “I love what I do, I care deeply about our business and our industry, and I am energized about the many opportunities on the horizon to continue to grow our family business in creative new ways.”