eCapital closed a $20 million working capital line of credit to a prominent consumer packaged goods (CPG) company in the natural odor elimination category.  
 
As the category leader, the company needed a financial solution that would accommodate its peak seasonal needs while also providing the working capital for its expanding product portfolio and entry into new markets. The rapidly growing company recently entered multiple product categories by launching products that bring natural odor eliminating alternatives to more areas of the home and for personal care. With plans to continue innovating at a fast pace, the customer sought a partner that would be quick to respond and flexible in meeting its needs.
 
eCapital’s Commercial Finance team expertly identified and delivered a solution to address the unique needs of this evolving odor elimination business. As a result, the customer has fast access to the working capital they need to not only operate today but accelerate their business for the future. With the funding, the company can focus its energy into growing the business, continuing to introduce and market new products in the dynamic and innovative ways for which it is known.
 
“This deal demonstrates our team’s ability to be nimble, we were able to respond quickly to address the company’s needs and come through with the working capital when traditional financing was slow to respond and couldn’t deliver,” said Brian Cuttic, Managing Director, Asset Based Lending at eCapital. “We’re proud to support this company, known for its innovative way of doing things while always staying true to its vision and identity, a philosophy and approach that we deeply relate to at eCapital.”