National Funding announced the hiring of Rob Rosenblatt as President of Business Loan Center LLC, National Funding’s new digital lending division. As a leader in providing financing for small- to mid-sized businesses (SMBs), National Funding is making a significant commitment to developing new digital and mobile-focused lending solutions for the segment.

“Rob’s appointment to head up this new division demonstrates our growing investment in providing lending solutions that enhance the ability of SMBs to grow and prosper,” said Dave Gilbert, National Funding Founder and CEO. “His mission is to create high-value offerings that leverage the power of big data and leading-edge underwriting for SMBs via the digital ecosystem.”

Rosenblatt most recently served as CEO of Behalf, an alternative lender facilitating omnichannel commerce between SMB buyers and sellers. Previously, he was Kabbage’s General Manager of Lending. In prior positions, Rob headed up Cobranding and Membership Rewards Alliances for American Express as well as Cardholder Loyalty and Innovation for Chase. Rosenblatt holds an MBA from Harvard University.

“I am delighted to be heading up the new Business Loan Center. My experience has shown me that SMBs have a constant need for capital, in particular via digital channels. With the support of Dave, Joseph, and the National Funding team, I look forward to expanding the innovative digital options afforded to SMBs,” said Rob Rosenblatt.

“As a champion of small business, National Funding recognizes that by entering the digital lending space, we will be able to serve significantly more small businesses,” said President Joseph Gaudio. “With Rob’s experience, we believe National Funding now has the powerhouse we need to write our next chapter.”