SG Credit Partners announced the re-branding of Stonegate Capital, which it acquired in late 2021, to SG Consumer Products. SG Consumer Products provides asset-based lines of credit plus IP/brand and M&E term loans primarily to sponsor-backed, high-growth consumer brands generating revenue of $15 to $200+ million. Coinciding with the re-brand, SG Consumer Products is now a fully integrated division of SG Credit Partners and is committed to being the leading debt partner to exceptional consumer brands.

This announcement comes on the heels of SG Consumer Products’ recently announced new senior debt investments in Chomps, Brazi Bites, and Mike’s Hot Honey. SG Consumer Products has significant experience investing in high-growth consumer brands including Johnnie-O, Caulipower, Clio Snacks, Mizzen + Main, Purely Elizabeth, Simple Mills, Tata Harper Skincare, Van Leeuwen Ice Cream, and Zevia.  “Now that we have integrated SG Consumer Products we wanted to clearly communicate to the market that we are one credit platform with several verticals”, said Marc Cole, CEO of SG Credit Partners.

SG’s credit platform is now organized into three distinct verticals: SG Consumer Products which offers senior asset-based debt facilities to high-growth consumer brands, SG Software + Technology which offers senior and junior recurring revenue-based debt facilities to SaaS and tech-enabled businesses, and SG Structured Credit which offers senior and junior cash-flow and asset-based debt facilities to traditional lower middle market companies.