Gordon Brothers has acquired the global consumer electronics brand Telefunken.

Based in Frankfurt, Germany, Telefunken has become one of the leading names in the electronics sector with a diverse portfolio of products ranging from video, e-mobility, domestic appliances and audio.

Gordon Brothers will invest in the brand to drive further growth of the already successful enterprise within its existing product categories and bring Telefunken products to a younger consumer segment. The firm will focus on partnering with Telefunken’s current licensees and expanding the licensee portfolio internationally by leveraging Gordon Brothers’ relationships so the brand can continue to reach consumers globally.

The acquisition expands Gordon Brothers’ current portfolio of home and lifestyle brands to include consumer electronics, a vertical in which the global brands business has deep experience and expertise.

The firm previously revitalized Polaroid and helped the iconic consumer electronics brand find new life after acquiring it out of bankruptcy, transforming Polaroid into a licensing platform and once again making it relevant to consumers.

“We are honored to continue the incredible legacy Telefunken started in 1903 and grow the brand with current and new partners,” said Frank Morton, Chief Investment Officer of Gordon Brothers. “Telefunken has opportunities for expansion and is well positioned to benefit from global industry growth within the consumer electronics, appliance and e-bikes markets.”

“Telefunken’s asset-light model is a natural fit for our portfolio of brands,” said Tobias Nanda, Head of Brands at Gordon Brothers. “Our expertise in the consumer electronics sector will help build upon Telefunken’s 120-year history.”

“Telefunken is poised for growth and enhanced global outreach,” said Hemjo Klein, the former Chairman and founder of Telefunken’s holding company. “Having developed and established a working partnership with Gordon Brothers over the last several years, I am more than confident they will uphold the brand’s legacy and steer Telefunken through the next chapter of growth.”

Gordon Brothers has been actively investing in, repositioning and growing some of the world’s most iconic brands since 2003. As owners of several brands, including Laura Ashley® and Nicole Miller, the firm prioritizes expanding licensees and franchisees to bolster their e-commerce presence and develop more strategic wholesale and retail relationships.