Susan Carol Creative has rebranded to Foresight Marketing Agency, in a move that reflects the significant growth in capabilities at this longtime leader in public relations and marketing communications for B2B clients in commercial finance, equipment finance, secured lending, banking and fintech.
Now, agency founder Susan Carol and newly named CEO Anthony Trollope share a vision to build upon the strengths of their professional team and they invite clients to rediscover everything they have to offer – as well as powerful new capabilities in digital media, online marketing, and creative services.
“What started out in 1989 as a public relations consultancy has blossomed into a full-fledged boutique marketing and media communications agency, now with decades of experience in commercial finance and technology and with key contacts at various trade journals,” Carol said. “Our new name better reflects the agency’s vision as we serve so many future-focused clients.”
Those clients range from startups to multinational companies and industry trade groups. They rely upon Foresight’s wide spectrum of services to communicate effectively and build awareness in an ultra-competitive business environment and a dynamic economy driven by technological advances and global influences. Foresight can help clients by providing a specialized integrated marketing team with capabilities in public relations as well as digital marketing. The expanded services now include helping clients develop business leads and expertise in search engine optimization, social media strategy, pay-per-click advertising, digital analytics, and online reputation management.
“Over more than three decades, Susan has built a distinguished reputation in the industry and assembled a talented and knowledgeable, multi-disciplinary team that produces award-winning work for our clients. I am delighted to be building upon that legacy and leading the agency forward in its next successful chapter,” said Trollope.
An impact-driven entrepreneur and digital transformation specialist, Trollope’s experience includes marketing leadership roles with companies ranging from commercial real estate to health care e-commerce, as well as a London-based B2B digital media company.
“I have led companies to reimagine their business processes, revitalized their revenue models and shaped cohesive brand experiences underpinned by digital transformation,” he said. “My greatest strength is seeing a business holistically and identifying the most effective marketing initiatives to drive customer acquisition, accelerate revenue, and grow business overall.”
Beyond Foresight’s proven mastery of B2B communication strategies, the expanded list of services it now offers includes digital marketing to help businesses establish and enhance their online presence, reach their target audience, and achieve their marketing goals. This focus on digital media involves search engine optimization, content marketing, social media marketing, pay-per-click advertising, email, analytics and data analysis, and online reputation management. Foresight will continue to rely on its team’s combined experience, totaling hundreds of years of professional employment since 1989, in B2B communication and strategic marketing.
The agency rebranding comes as Carol shifts her focus to creative strategy and campaign planning, particularly for clients in the equipment finance industry where she has been deeply involved since the mid-1980s.
“After 35 years at the helm, I have learned in recent years that I greatly enjoy strategic thinking and helping to craft campaigns for our clients, but I also realize our agency’s clients can benefit from more of a holistic digital marketing focus, which is a strength of Anthony’s,” Carol said. “He has proven himself a very capable and forward-thinking marketing leader throughout his career. I look forward to supporting him as our new CEO and, of course, our clients in my new role as Chief Strategy Officer.”