Crossroads Financial, a nationally recognized provider of working capital solutions to small- and mid-sized businesses, has named James Rothman as president. Rothman brings almost 30 years’ experience as an innovator in receivables financing and asset-based lending, most recently as group president of Crestmark Bank where he helped their eastern region grow 500% and Capital TempFunds, formerly one of the largest national lenders specializing exclusively in the staffing industry until it was sold to Wells Fargo. He is a frequent author and speaker for national industry trade publications and events.

Rothman has used his asset-based lending background to successfully build several portfolios over the years. “He has a well renowned track record of creativity, integrity, credit control, and development of people. His outstanding reputation, including providing finance to many lenders over the years, will certainly drive our growth,” said Lee Haskin, CEO of Crossroads.

 “I am excited about joining a group that has a true entrepreneurial spirit. The most rewarding aspect of my career is seeing clients grow and prosper and knowing I played a role in helping them achieve their goals,” said Rothman. “Crossroads revolving inventory loans are such a unique product. I think as more receivable lenders learn how it works, and how it relieves them of the burden of lending on inventory and focus on receivable lending, our growth will be dramatic. I look forward to providing the kind of responsive, customized funding solutions that result in all of us, the Client, the Receivable Lender, and Crossroads, a winner.”

Since 2004, Crossroads Financial has funded almost $100 million to clients, facilitating approximately $1.0 Billion in Receivable Funding, and has become the partner of choice for marketing- leading factors and receivables lenders.