The Hedaya Capital Group provided a $5 million factoring/inventory financing facility to a New York-based wholesale manufacturer of licensed electronic and novelty products in a hypergrowth phase.

Though the company's backbone is electronics—such as headphones, speakers, and tech essentials—it has diversified into many different business lines, including personal care and beauty appliances. Adding to the Company’s hypergrowth is its brand portfolio of over 40 different licensed brands that are popular among retailers and consumers, such as Star Wars, Disney, Oreo, Cheetos®, NBA, WNBA, and Spider-Man to name just a few.

With so many variables contributing to its exponential growth, the Company needed the support of a factor who understood its business model and the unique needs of a company on the steep part of the growth curve. Previously partnered with a different factor, the Company’s founder researched the factoring industry and chose Hedaya Capital for its flexibility.

Hedaya Capital’s $5 million facility gave the Company the runway to maximize cash flow and fund daily operations in a time of rapid change and exponential growth.