Leading global professional services firm Alvarez & Marsal (A&M) has formed a dedicated global Enterprise Services practice to guide companies through reframing their operations to better compete in the evolving as-a-service economy. Several accomplished Enterprise Services professionals have joined the practice, significantly enhancing and expanding these capabilities. They include Managing Directors Peter Allen and Mark Krueger; Senior Directors John Pirtle and Kevin Smilie; and Senior Advisers Cheri Brown and Ed Martinez.

“Companies are increasingly recognizing that the capabilities and assets that enabled prior success may now hinder their ability to innovate and compete in a dramatically changing landscape,” said Peter Allen, Managing Director with Alvarez & Marsal’s U.S. performance improvement practice and head of A&M Enterprise Services. “As the world economy is increasingly defined as a service economy, continued relevance and future growth for many organizations will require re-imagining how business is conducted and radically different ways of thinking about leveraging assets, people, technologies and partners. Building on A&M’s long history of helping companies transform their business models, this team will help companies to ignite new sources of revenue growth and drive performance improvement through innovation.”

The A&M Enterprise Services team focuses on six areas of revenue growth and performance improvement:

• Commercialization: Converting internally-oriented capabilities to a market offering, i.e. becoming a service provider
• Product-to-Service: Repositioning product-oriented market offerings as managed service offerings
• Divest and Contract: Contributing assets to externally oriented market venture
•  As-a-Service: Adopting services integration architecture and orienting resources around defined services
• Shared Services: Organizing operations to achieve leverage in people, processes and technologies
• Outsourcing: Transferring legacy assets and refreshing service relationships to meet “as-a-service” principles

The recently added Enterprise Services professionals join an experienced global team that includes U.S.- and Europe-based Managing Directors Cody Chenault and Malcolm McKenzie, as well as Senior Directors Richard Austin, Matthew Bagley, John Keenan and Christine Muris.

Privately-held since 1983, A&M is a leading global professional services firm that delivers business performance improvement, turnaround management and advisory services to organizations seeking to transform operations, catapult growth and accelerate results through decisive action. Our senior professionals are experienced operators, world-class consultants and industry veterans who leverage the firm's restructuring heritage to help leaders turn change into a strategic business asset, manage risk and unlock value at every stage.