Hilco Streambank has been retained by PoshBrands LLC to conduct a sale of assets, including its IP portfolio of trademarks, domain names, and customer list. Posh Brands, LLC operates as an e-commerce retailer of upscale furniture and interior design decorations in the United States targeting the birth through age 12 market.

The company was founded in 2000 and is known worldwide for its children and baby furnishings, including cribs and fantasy themed beds.  Posh Brands operates ecommerce sites through its two primary domains: PoshTots.com and PoshLiving.com. The company is the owner of the trademarks and tag line: “The Most Extraordinary Children’s Furnishings in the World!”®, (Posh-Tot®), (Posh Little Tots®) and (Posh-Tots®). Other domains owned include; www.babyparade.com, a domain that was used to sell children and baby toys; and www.poshtweens.com, a domain that was used to sell apparel, furniture and lifestyle accessories for kids ages 10-12.

“This sale represents a great opportunity to leverage a valuable business model and a successful brand with a great reputation in the children’s furniture and decoration space,” said Gabe Fried, CEO of Hilco Streambank.

Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Over the last three years Hilco Streambank has become a leader in the IP valuation and disposition market. Having completed numerous transactions including sales in publicly reported Chapter 11 bankruptcy cases as well as private transactions, Hilco Streambank has established itself in the internet and telecom community as a responsible and effective intermediary in the space. Hilco Streambank is part of Northbrook, Illinois based Hilco Global, a worldwide financial services company and leader in helping companies maximize the value of their assets.