Bloomberg reports RadioShack Corp.’s biggest shareholder, already seeking to buy hundreds of stores from the bankrupt electronics retailer, agreed to a separate sale of the chain’s name, with bids to start at $20 million.

The Bloomberg article notes the plan to break off the sale of trademarks and other intellectual property from the auction for store leases would put the 94-year-old brand up for grabs without forcing buyers to also bid on the stores.

U.S. Bankruptcy Judge Brendan Shannon in Wilmington, Delaware, approved procedures for a sale of stores, fixtures and inventory and gave permission for a March 23 auction with the offer from Standard General LP as the lead bid.

To view the entire Bloomberg story, click here.