Square 1 Bank, a division of Pacific Western Bank, has provided a $3 million credit facility to new client, PlayMaker CRM, Inc., a leading customer relationship management (CRM) solution for the post-acute care industry. Proceeds from the facility will be used to support the company’s continued growth.
Founded in 2008, PlayMaker CRM targets post-acute care and home medical equipment (HME) providers—seeking to transform the way they manage their sales and grow their referral bases. The cloud-based solution focuses on referral source relationship management, and allows HME sales teams to identify and target high-value healthcare providers and facilities. PlayMaker CRM also increases sales and administrative efficiency by allowing users to manage accounts, contacts and referrals and access relevant, real-time information anytime, anywhere.
John Griscavage, chief executive officer of PlayMaker CRM, said, “As the leader in our market, we are dedicated to the continuous improvement of both our technology and our team. This recent credit facility from Square 1 Bank allows us to make significant advances in these areas.”
Zack Mansfield, senior vice president in Square 1 Bank’s technology banking practice, added, “PlayMaker CRM has experienced a tremendous amount of growth under the leadership of its seasoned management team. We are delighted to serve as their partner and support a Nashville-based, high impact company.”
PlayMaker CRM is the leading cloud-based customer relationship management solution designed specifically for post-acute care to assist with maximizing sales efficiency, growing market share and increasing profitability. PlayMaker CRM is used by hundreds of agencies large and small that realize the benefits of using innovative technology to grow and stay ahead of the competition.
Square 1 Bank is a division of Pacific Western Bank, a Los Angeles-based commercial bank with over $21 billion in assets. A full service financial services partner to entrepreneurs and their investors, Square 1 provides clients flexible resources and attentive service to help their companies grow. Square 1 offers a broad range of venture debt, treasury and cash management solutions through offices in top innovation centers: Austin, the Bay Area, Boston, Chicago, Denver, Durham, Los Angeles, Minneapolis, New York, San Diego, Seattle and Washington, DC.