Cole Harmonson is the CEO and co-founder of Far West Capital. After his employer sold their banking business in 2007, Hormonson took the leap into entrepreneurship and started Far West Capital. Growing up in Texas with an entrepreneur father taught him valuable lessons about business, family, and taking care of people. These core values drive the mission of Far West Capital to unleash the potential inside of every business.

Just nine years later, Far West Capital has provided more than $3 billion in financing to growing companies across the country, and its Far Reaching campaign donates over $100,000 to charity annually. Harmonson and his wife Kristi live in Austin, Texas with their dog, Brodie.