Kristin Maxwell is on a mission to help working capital providers grow borrower loyalty and conquer common challenges with dynamic technology. Trained as a commercial loan service provider, she has a unique 15-year background in specialty finance, which includes asset-based lending (ABL), factoring, healthcare finance, payroll finance, staffing services, syndications, as well as software-as-a-service (SaaS) and cloud technology solutions. A key product advisor, Maxwell consults with working capital providers to identify and resolve business challenges, opportunities, and objectives. Her areas of focus are legacy application modernization, process improvement, automation, and client advocacy. She presents solutions and functional strategies to resolve various challenges via detailed software demonstrations and educates working capital providers about industry trends and how Solifi technology can help them mitigate risk, optimize workflows, make better business decisions, save money, and create better customer experiences. Outside of work, Maxwell loves spending time with her family and hiking around Texas with her husband and her corgi named Bandit.