DS-Concept announced that William C. Avedon has joined the company as Vice President of Sales. Avedon will be responsible for new business origination and structuring.

Avedon has an impressive track record of developing global distribution networks in over 60 countries, including China, where he was based for twelve years building major consumer brands from the ground up.

Prior to joining DS-Concept, Avedon oversaw the development of international wholesale and distributor partnerships at Lifetime Brands and launched Burton Snowboards into the China market while pioneering the winter sports industry there. He introduced China's first economy hotel franchise brand on behalf of Cendant Corporation, and promoted the image and interests of Fortune 500 clients including Anheuser-Busch among influential Chinese stakeholders in his role at Edelman. He speaks, reads and writes Mandarin Chinese.

Avedon will report to John Stillwaggon, CEO, USA while in the USA and to Rene Pastor, President of Global Commercial during his duration in HK. Stillwaggon says, "DS-Concept continues to grow its international team, and we are pleased and excited to bring on a talented new member to our business development team. William's international experience and successful track record will greatly contribute to DS-Concept's mission to grow its client base and provide best-in-class service." 

Avedon's dynamic, international experience strengthens the reach of DS-Concept's global network, driving growth into diverse new regions and industries. In 2018, Avedon will spend nine months based in Hong Kong to develop partnerships with investors, manufacturers, trading companies, service providers, and other businesses operating across international borders in need of tailored cash flow solutions.

"I am excited to be joining such a dynamic, talented team with a truly global presence and look forward to new opportunities to develop and enhance our partner network," Avedon states.