H.I.G. Capital announced that one of its affiliates has made an equity investment in The Bluebird Group, an innovative retail services consulting firm.

Founded in 2015, Bluebird provides emerging and category-leading brands with outsourced retail services required to optimize online and in-store sales. The Company provides strategic planning, operations consulting, account management, digital optimization, and data analytics services. H.I.G.’s investment will support the Company’s continued expansion as well as investments in next-generation digital insights and analytics.

Jason Kapsner, CEO of Bluebird, said, “Our brand partners entrust Bluebird to provide them with the insights and execution necessary to navigate the rapidly-evolving retail environment. H.I.G.’s investment will accelerate our development of cutting-edge analytics tools and supports our expansion into additional channels as we continue to invest in capabilities that enhance the success of our brand partners. In H.I.G., we have found a partner who shares our vision for Bluebird and for the growth opportunities ahead.”

“We are excited to partner with the Bluebird team at this critical inflection point. As brands are evolving to meet the needs of consumers, Bluebird is perfectly positioned to support brands in their commercialization strategies in an increasingly consolidating retail landscape. We look forward to providing additional financial and strategic support as the Company moves through its next phase of growth,” noted Andrey Vakhovskiy, Managing Director of H.I.G.

Craig-Hallum Capital Group LLC acted as financial advisor to the Company on the transaction.