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FAQ’s
General Information
What is ABL Advisor?
ABL Advisor is an innovative and exciting online resource designed specifically to meet the evolving informational needs
of the asset-based lending and commercial finance community.
ABL Advisor’s mission is to consistently deliver the highest-quality, most advanced, comprehensive, engaging, and resource rich online
publishing platforms. Collectively, these platforms provide “must have” information to a wide audience of commercial finance professionals.
When was ABL Advisor launched
ABL Advisor’s multiple publishing platforms were launched in November 2012.
Who is the Publisher of ABL Advisor?
ABL Advisor is published by Equipment Finance Advisor, Inc. - Michael A. Toglia, Publisher.
Toglia’s experience in commercial finance spans over 25 years having held various roles in commercial credit
underwriting, business origination, capital markets and senior management the asset-based lending and equipment
finance sectors of the commercial finance industry. Toglia’s previous employers include, General Electric Capital
Corporation, The CIT Group and Textron Financial Corporation.
Toglia is also the publisher of Equipment Finance Advisor (www.equipmentfa.com) – an industry-focused online
publishing property serving the equipment finance sector of commercial finance.
Prior to launching ABL Advisor and Equipment Finance Advisor, he served as the director of marketing and principal
of two national magazines and websites serving the asset-based lending and equipment finance industries.
What makes ABL Advisor different than other publishers serving the asset-based lending industry?
Each day, ABL Advisor provides a unique online view of the asset-based lending industry by delivering a wide variety of content for its
readers via exclusive online articles and blogs authored by subject matter experts within their respective fields. It is ABL Advisor’s content quality,
diversity, frequency, and method of delivery that sets ABL Advisor apart within the field.
ABL Advisor also delivers a fresh view of industry-centric news, asset-based lending deal activity,
and sector/economic data affecting the asset-based lending industry via ABL Advisor’s Daily eNews Blast,
Weekly Deal Blast and Monthly iData Blast.
In a nutshell, our team possesses a clear understanding of the needs of our readers because we, ourselves, are commercial finance
professionals.
What is Search Engine Optimization (SEO) and is ABL Advisor search engine optimized?
Search Engine Optimization (SEO) is the process of improving the visibility of a web site or web pages in commonly used search engines.
SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are
preferred by their targeted audience.
Yes – absolutely! ABL Advisor utilizes the most advanced SEO methodologies available to ensure its content and advertisements are highly
visible to all search engines on the Internet.
EDITORIAL CONTENT
Can I contribute an article or white paper to the ABL Advisor?
Yes, we encourage industry professionals to submit article ideas, articles, blogs and white papers to our
Executive Editor - Stuart P. Papavassiliou for online publication..
To submit content, click here.
How often are featured articles updated on ABL Advisor?
Featured articles are updated weekly on our website.
THE ADVISOR PROFESSIONAL NETWORK
What is The Advisor Professional Network?
The Advisor Professional Network is an industry-specific network comprised of a wide variety of professionals in
the commercial finance industry. This proprietary platform provides unique networking opportunities for professionals
within the commercial finance community.
Joining The Advisor Professional Network provides members the unparalleled ability to learn from and network with a
multitude of finance professionals nationally. Members enjoy the benefits of networking with peers, developing
new connections, as well as the benefits of connecting with leaders of companies in numerous industries.
To join The Advisor Professional Network, click here.
Should I join The Advisor Professional Network?
Yes, any professional within the commercial finance industry or providing services to the commercial finance industry should join The
Advisor Professional Network. Our members include:
- Accountants
- Asset Appraisers/Equipment Valuation Professionals
- Attorneys / Legal Professionals
- Capital Markets Professionals
- Chief Financial Officers
- Contract Administration Professionals
- Controllers
- Chief Executive Officers
- Chief Operating Officers
- Collections Professionals
- Consultants
- Corporate Communications Professionals
- Credit /Underwriting Professionals
- Crisis Management Professionals
- Executive Recruiters and Staffing Professionals
- Finance Professionals
- Financial Advisors
- Human Resource Professionals
- Sales/Business Origination Specialists
- Marketing Professionals
- Operations Professionals
- Portfolio Managers
- Presidents of Companies
- Software/Hardware/IT Professionals
- Strategic Business Leaders
- Treasurers
- Workout Professionals
- Turnaround Managers
To join The Advisor Professional Network, click here.
What is ABL Advisor’s Industry Directory?
ABL Advisor’s Industry Directory is the most detailed directory of banks, finance companies and product/service providers available
within the commercial finance industry. Our company profile pages funnel all critical information about your company into one easy to
navigate page and each directory listing is Search Engine Optimized.
To visit the Industry Directory, click here .
THE ADVISOR DAILY eBlast
What is ABL Advisor’s eNews Blast? Is it free?
ABL Advisor’s eNews Blast is a FREE daily news broadcast sent via email to over 6,000 registered subscribers
covering news within asset-based lending industry. Each eNews broadcast features selected news stories of the day,
current press releases, exclusive ABL Advisor featured articles, ABL deal activity, sector/economic data, blogs and more.
To register for the eNews Blast, click here.
What is ABL Advisor’s Weekly Deal Blast? Is it free?
ABL Advisor’s Weekly Deal Blast is a FREE weekly broadcast sent via email to over 6,000 registered subscribers
providing a detailed summary of asset-based and secured lending transactions from the current week. Deals are
sourced from lenders, transaction participants, borrowers, news wire services, and public filings.
To register for the Weekly Deal Blast, click here.
What is ABL Advisor’s iData Blast? Is it free?
ABL Advisor’s iData Blast is a FREE and exclusive monthly newsletter featuring sector and economic data aggregated
monthly by our editorial team. Each month, the iData Blast provides a clear and easy to navigate synopsis of data
from various independent sources and government agencies.
To register for the iData Blast, click here.
ADVERTISING
Can I advertise on ABL Advisor’s website, eNews Blast, Deal Blast and iData Blast?
Yes, a variety of affordable advertising packages are available for all our platforms.
- Website advertising products include Banners and Industry Directory advertising options.
- Daily eNews Blast, Weekly Deal blast and Monthly iData Blast advertising products include a variety of Banner advertising options.
To learn more about our online advertising packages and products, and to download a full Media Planner, click here.
For advertising details, contact Denise Finegan, 484.380.2968 or dfinegan@abladvisor.com.
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