SG Credit Partners, through its Consumer Products division, is riding a wave of momentum from its newest partnership with Hiyo, a non-alcoholic “social tonic” using a blend of functional ingredients, including adaptogens, nootropics, and botanicals. The announcement comes shortly after Hiyo closed a Series A round led by Constellation Brands. SG’s debt facility will support the brand’s continued growth in the retail sector as more consumers consider alcohol alternatives.

“We are grateful for the partnership with SG Credit Partners, whose investment reinforces the strength of our brand and vision,” said Evan Quinn, Co-Founder and CEO at Hiyo. “With their support, we can continue our momentum, bringing Hiyo’s stress-relieving and mood-boosting social tonics to more people nationwide.”

Within the functional beverage market, Hiyo rapidly gained traction by providing a unique, adaptogen-infused alternative to alcohol that supports relaxation and well-being. With a growing consumer base and strong brand recognition, Hiyo continues to expand its retail presence and direct-to-consumer reach. In the past year, Hiyo has increased its retail footprint into major retailers like Target, Whole Foods and H-E-B, secured key partnerships with national distributors, and launched new products to meet rising consumer demand. As the non-alcoholic beverage category continues to surge, Hiyo remains at the forefront by offering a premium, health-conscious alternative that blends function with flavor.

“Hiyo has demonstrated impressive market momentum by tapping into the growing demand for sophisticated, alcohol-free alternatives,” said Spencer Brown, Managing Director at SG Credit Partners. “We are excited to partner with their team and support their continued expansion.”