Liquid Capital announced its recent hire of Adam Flomen, who has joined the team as Assistant Vice-President, Risk working out of the Toronto, Ontario, Canada headquarters. Flomen joins a team of experienced risk professionals who together review all new business opportunities and manage on-going operational risk within Liquid Capital’s portfolio.
 
“I was interested in joining Liquid Capital because of the overwhelmingly positive advancements in the company, as well as the commitment of head office to gear up for growth with new business partnerships,” Flomen said. “The Next Edge partnership and the opportunities it brings have set this company on an incredibly strong path for future development. I am looking forward to adding value to this team and supporting the growth of our client base.”
 
Flomen comes to Liquid Capital with over 15 years experience in business development, sales and underwriting. He has worked in senior leadership positions with multiple financial lending facilities, serving businesses of all sizes across Canada and the United States.
 
Reporting to Vice-President, Tammy Kemp, and working closely with over 80 franchisees across North America, Flomen will be will be assessing new opportunities and will be a key player in Liquid Capital’s growth.
 
“We are looking for opportunities to lend money to companies that have strong collateral and a good business plan. Unlike traditional banking institutions, we will also assess the quality of management and the company’s story to get a thorough understanding of their history, current operating position and where they are headed in the near term,” Flomen states. “While some businesses may have certain challenges, like re-focusing operations or going through rapid growth phases, it is quite common not to qualify for traditional bank loans. We know that those issues can often be overcome and we look forward to supporting those businesses.”
 
Liquid Capital President, Sol Roter, echoes the need for experienced professionals on staff. “A strong risk and underwriting department is the fundamental backbone of any successful working capital and trade finance company, and we are delighted to continue growing our business based on these principal values. This will positively impact our franchisees across North America and provide the security to each of their clients,” states Roter. “We welcome Mr. Flomen to the organization and will continue to build upon our sterling reputation for meticulous risk assessments and underwriting.”