Fifth Third Bancorp announced an innovative partnership between Fifth Third Capital Holdings, LLC and leading financial technology (fintech) venture capital firm QED Investors. Under the exclusive partnership, QED Investors will advise on the continued development of Fifth Third’s strategy to leverage fintech innovation to bring new products and services to bank customers while promoting the growth of fintech companies in the U.S.

“There is an unprecedented amount of innovation emerging in all parts of the financial services ecosystem,” said Tim Spence, executive vice president and chief strategy officer for Fifth Third Bancorp. “Our partnership with QED should enable us to identify new, high-potential technologies to complement our internal R&D and innovation efforts.”

This partnership, in addition to prior fintech company investments such as GreenSky, Transactis and AvidXchange, supports Fifth Third’s NorthStar strategy of enhancing its products and serving its customers more effectively through technology. By delivering products and services that its customers can count on, Fifth Third can better help those customers achieve their financial goals.

“We are incredibly excited about partnering with Fifth Third, a bank that is at the vanguard of change in the fintech space,” said Frank Rotman, Co-Founder and Partner at QED Investors. “Fifth Third is a natural partner for QED, one that embraces innovation and shares many of our views about what the future will look like in the space. We are thrilled for what this unique partnership means for the future of fintech and financial services at large.”

Fifth Third Capital and QED Investors led ApplePie Capital’s Series B capital raise in the fourth quarter of 2016. Fifth Third Capital and QED are also investors in GreenSky and AvidXchange. Fifth Third Capital continues to seek strategic investments in Fintech companies in the US market