Store closing sales have just begun at select BCBGMAXAZRIA, BCBGENERATION, BCBG FACTORY, and HERVE LEGER locations under the approval of a U.S. Bankruptcy Court.

The store closing sales are being conducted by a joint venture of Hilco Merchant Resources and Gordon Brothers. A spokesperson for the joint venture said, “BCBG MAX AZRIA has long been renowned for iconic style. Because of the compelling discounts and the highly desirable merchandise, we expect this will be a short sale. Consumers are encouraged to shop early for the best selection.”

Spectacular reductions of at least 50-70% off original prices are being offered at all closing locations on the entire designer collection, including dresses for every occasion, tops, pants, jackets, sweaters, outerwear, shoes, handbags, jewelry and more. In addition, stores are receiving new shipments from the warehouse, so consumers will be able to take advantage of the tremendous savings on a full selection of merchandise in a wide range of styles and sizes.

Store fixtures, furniture and equipment will be available for sale at the closing locations.

“As part of our effort to realign BCBG, we made the difficult decision to reduce the total number of our retail stores,” said interim Acting Chief Executive Officer Marty Staff. “For our more than 300 continuing retail and partner shops, BCBG is focused on the future by investing in our partner relationships, driving sales in our remaining stores, exploring licensing and wholesale opportunities, and expanding our digital reach.”