Atlantic Capital Bank, NA, a financial services firm serving middle market and emerging companies, private banking clients and top-tier real estate developers, has announced the completion of corporate rebranding initiatives designed to elevate the company’s brand message in eastern Tennessee and northwest Georgia. As part of the rebranding, Atlantic Capital updated operational systems with innovative technology, redesigned the corporate website and launched new signage at 14 Branch locations in Chattanooga, Knoxville and Dalton.

 A key component of the rebranding initiative is an upgraded corporate website, (atlanticcapitalbank.com) featuring a wide array of differentiators which give customers a full understanding of the breadth of Atlantic Capital Bank's services, with major areas of specialization including: Corporate and Specialty Banking, Small Business and SBA, Private Client Services and Personal Banking. Atlantic Capital is in a unique position to offer customers wide ranging solutions backed by extensive industry expertise.

These rebranding activities solidify Atlantic Capital as a premier financial services firm serving mid-market and emerging growth companies and their principals, defined by service, experience, growth and innovation.

“We are proud to have completed this important phase of our corporate rebranding across multiple markets. Atlantic Capital has built a solid reputation among mid-market and emerging growth companies as a premier financial services firm, with extensive industry experience, exceptional service delivery promise, and as a trusted advisor,” said Doug Williams, Chief Executive Officer at Atlantic Capital Bank. Banking to us isn't about transactions, it's all about relationships. Our clients perceive us as a strategic partner with the ability to provide a top-tier financial solution for their business or project.”