Bridge Bank announced it has provided MediaAlpha with a new $20 million credit facility, specifically a $5 million term loan and $15 million line of credit along with a range of customizable products and services. The facility and services will provide working capital flexibility and ample capacity to fund growth opportunities.

Based in Los Angeles, MediaAlpha is a pioneer in online advertising technology, providing the industry’s only real-time bidding platform for the transparent, programmatic buying and selling of vertical-specific search and performance media. MediaAlpha’s platform supports multiple transactional models, including private marketplaces, open exchanges, and demand-side platform-only implementations.

“MediaAlpha’s exceptional technology enables advertisers to effectively target and acquire high-intent consumers at the bottom of the funnel,” said Victor Le, vice president in Bridge Bank’s Southern California Technology Banking Group. “We’re excited to be a part of their continued success and to support their strategic growth initiatives,” Le added.

“It was important to us to work with a financial institution that understands the fast-paced technology sector. Bridge Bank's strong experience in our industry was clear and we knew we had found a supportive partner,” said Tigran Sinanyan, AlphaMedia chief financial officer. “As we expand in new verticals and deepen our relationships in existing verticals, having a flexible credit facility will help us accelerate growth and drive continued platform adoption,” Sinanyan added.