Redpoint Capital Group, LLC, an alternative credit manager focused on private lending across multiple asset classes, announced that the firm will rebrand itself and operate as Park Cities Asset Management, LLC, effective immediately. Park Cities will continue to be led by Managing Partners Andy Thomas and Alex Dunev.

"Redpoint built its reputation by deploying capital into the non-prime consumer finance market for almost a decade," commented Dunev. "The relationships I bring to the firm, combined with our strategic partnership with Tom Dundon, enable us to expand our reach. We will leverage our proven process to capitalize on opportunities across the asset-based lending spectrum. We believe it is the appropriate time to formally rebrand the firm to reflect our broader vision."

"Our new name speaks to our firm's heritage," added Thomas. "We launched our firm in University Park, Texas and value the relationships we've formed in the Park Cities area. We are excited to address new opportunities with a larger, very talented portfolio management team, but we will not forget our roots. Park Cities is eager to address borrowers' needs for flexible financing solutions and deliver results for our investors."

Redpoint's legacy entities, investments, and investors will not be impacted by the rebranding.  All new business will be conducted under the Park Cities brand.