Innovation Finance USA LLC announced Mark Tomaselli, former First American Chief Information Officer, has joined Innovation Finance as its President.

“Mark Tomaselli is a long-time friend and former business colleague. I’m delighted to have the opportunity to work with Mark again,” said Bill Verhelle, CEO, Innovation Finance.   

“Joining Innovation Finance is an exciting opportunity to apply the same principles employed by companies like Amazon, Salesforce and Tesla to redefine what’s possible regarding a better client experience,” Tomaselli said. “I’ve had the privilege to work closely with a few dynamic companies in Silicon Valley, and I believe this is an excellent time to consider the application of new technology and business strategy to commercial equipment finance.”

Before serving as First American's CIO, Tomaselli held senior management positions at Sun Microsystems and Frontier Communications. Tomaselli holds a B.S. in Information Technology and is an active Digital Advisory Board member at Box. 

Innovation Finance is a new commercial equipment finance business with its headquarters in Fairport, N.Y.