Monroe Capital LLC announced it acted as lead arranger and administrative agent on the funding of a senior credit facility to support Digital Media Solutions’ (DMS) continued growth and acquisition of W4, LLC (W4). DMS is owned by management and Toronto-based private equity firm, Clairvest Group Inc.

Based in Clearwater, Florida, DMS is a rapidly growing performance marketing and advertising company recognized as an industry leader in providing end-to-end customer acquisition solutions that help advertisers win in their business ventures and realize their marketing goals. W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response-based campaigns, W4 offers one of the broadest mixes of performance-based online advertising campaigns. The acquisition of W4 aligns with DMS’ continued growth strategy and marks the sixth tuck-in acquisition completed by DMS since its partnering with Clairvest in March 2016.