Square 1 Bank, a division of Pacific Western Bank, announced that it has provided a $2 million credit facility to new client DirectScale, a cloud-based software platform that supports direct and social selling companies and their salesforce. Proceeds from the facility will support continued growth initiatives.

Based in Lindon, Utah, DirectScale's platform provides direct and social selling businesses ecommerce tools to drive sales, communication solutions to keep teams connected and reporting capabilities to track KPIs and sales commissions. The user-friendly technology offers users the ability to extend functionality through third party customizations and integrations. Other features include social media management, training modules and resource libraries, and prospecting tools. DirectScale is backed by several leading investors including Grotech Ventures, Kickstart Seed Fund and Origin Ventures.

"We're working to transform the way companies do business in the industry and offer them the type of solution that simply hasn't been available in the past," said Rodger Smith, CEO of DirectScale. "We are thrilled to have Square 1 as a financial services partner that shares our vision to succeed in our mission and are looking forward to many great things to come as a result."

"We are excited to support DirectScale and its mission to provide a fully customizable, intuitive solution for the rapidly growing direct and social selling space," added AJ Dye, vice president of Square 1's technology banking practice. "DirectScale joins a growing list of companies Square 1 works with in Utah, a market that is booming with innovation and activity. We look forward to working with DirectScale's impressive team and investors and continuing to expand our footprint in the area."