Waterfall Asset Management, LLC, an alternative asset manager, announced the launch of its Specialty Commercial Finance Group (SCFG).  SCFG, led by Andrea Petro, has been established to provide high yield senior secured debt to specialty commercial finance companies.

Petro has 26 years of experience lending to specialty finance companies, beginning her specialty finance career at Transamerica Business Credit and culminating in 17 years with Wells Fargo Capital Finance's Lender Finance Division.

Petro commented: "SCFG will work with Waterfall's consumer finance and esoteric finance businesses to provide a full suite of debt offerings to specialty finance companies across a broad array of asset classes.  Providing alternative senior secured lending that is supported by Waterfall's expertise and deep knowledge of both debt and equity markets will significantly enhance Waterfall's ability to serve counterparties.  I am enthusiastically looking forward to working with the Waterfall team to build the premiere alternative specialty commercial finance lending platform."

Jack Ross, Waterfall Managing Partner, commented: "Waterfall's core competency is specialty finance with a goal to become a leading capital provider to the industry.  Andrea's decades long track record, deep relationships and credit expertise, along with the recent addition of a private equity team, underscore our commitment to this goal.  We welcome one of the specialty finance industry's leading professionals to our firm."