Uproar PR, an international, full-service public relations, digital and creative agency, announced it now serves as the agency of record for two Orlando-based organizations: Align Business Advisory Services, a mergers and acquisitions (M&A) and business advisory firm, and Insurance Office of America (IOA), a full-service insurance agency.

Based in Orlando, Uproar PR builds strategic communications campaigns and draws upon its strong relatinships with traditional and non-traditional local media and national contacts to increase brand awareness for these companies. As Uproar PR drives national attention to Align Business Advisory Services and IOA, it will bring recognition to the region’s business ecosystem, emphasizing the leaders in the financial and insurance industries located in Central Florida.

“Central Florida is a diverse business environment, with established organizations, like IOA, and relatively newer companies, such as Align Business Advisory Services, calling the region its home,” said Catriona Harris, CEO of Uproar PR. “Using our expertise to secure local, national and international media coverage, we’ll continue putting Orlando on the map as a great place to do business by cementing local business leaders’ status as industry movers and shakers.”

Based in Winter Park, Florida, Align Business Advisory Services is an M&A firm built on the four core principles of service, diversity, innovation and value. After experiencing a record year of growth, Align Business Advisory Services selected Uproar PR to position the company as a leader in M&A for the lower-middle market, which is defined as companies with between $1 million and $100 million in annual revenue.

“As we continue facilitating multi-million dollar deals, we needed a public relations partner that could help us achieve our goal of creating greater value and more growth opportunities for the lower-middle market,” said Dena Jalbert, CEO and founder of Align Business Advisory Services. “We knew Uproar PR would effectively tell our story on a local, national and industry level and help build our reputation as a strategic partner to lower-middle market business leaders.”