Hilco Streambank, a leading intellectual property advisory firm specializing in the valuation and sale of intangible assets, has been retained by Charming Charlie to solicit interest in the brand and related intellectual property assets, including trademarks, domain names, a sizable customer database and social media assets.

Offers for the intellectual property assets are due on September 5, 2019, and an auction will be held on September 11, 2019. More information regarding the opportunity is available here.

Gabe Fried, CEO of Hilco Streambank, remarked, “The Charming Charlie brand is known for offering an array of on-trend colorful accessories, apparel, beauty products and more.”  The brand, featured online at CharmingCharlie.com and in the company’s more than 260 retail stores, has a loyal customer following, with more than three-quarters of the brand’s sales coming from members of its loyalty program, the Charm Club Rewards program.  In the last year, the brand generated nearly $250 million in sales.

Fried added, “A buyer has an opportunity to capture the brand’s sales by growing the brand’s e-commerce business and/or developing a curated retail portfolio to connect with the customer, as well as building upon the brand’s highly successful loyalty program.” 

Parties interested in the Charming Charlie intellectual property assets or learning more about the sale process should click here.

The sale is subject to approval of the court overseeing Charming Charlie’s bankruptcy case.