Boathouse Capital announced that its portfolio company, TapClicks, Inc.("TapClicks" or the "Company"), a leading SaaS provider of marketing reporting and advertising operations for agencies, media companies and their brand clients has acquired AdStage. AdStage is a leading provider of marketing and advertising intelligence solutions for campaign optimization. Known for its cross-channel analytics and optimization platform, AdStage will be integrated into TapClicks unified platform to expand the marketing intelligence capabilities available to TapClicks' customers.

"TapClicks continues to invest in industry-leading capabilities to meet the quickly changing needs of our customers, particularly as the impact of COVID-19 reshapes the marketing landscape. AdStage's marketing intelligence and campaign optimization solutions will help our customers immensely during this time by maximizing the value of their marketing spend," said Babak Hedayati, CEO and founder of TapClicks. "We have seen tremendous demand for analytics and cross-channel optimization solutions. These capabilities from AdStage will be instrumental in achieving the TapClicks vision to offer a full spectrum of integrated solutions that use advanced AI and predictive capabilities to provide an actionable pathway to success."

"TapClicks is not only focused on unifying marketing data and insights, but it is steadily building towards a comprehensive marketing platform through development and acquisitions," said Chong Moua, General Partner of Boathouse Capital.  "In addition to AdStage, we have partnered with TapClicks to complete five acquisitions, including Raven Tools, iSpionage, Megalytic, and StatX, and look forward to continuing to support the Company."