B. Riley Financial, Inc., a leading business advisory and financial services company,  announced it has adopted new brand names across its subsidiary companies to provide greater external consistency and affiliation among the diverse stakeholders it serves.

B. Riley has experienced meaningful growth since its founding in 1997 by co-Chief Executive Officers Bryant Riley and Tom Kelleher. The Company's brand realignment follows the integration of a series of acquisitions B. Riley has completed since 2015 which include, among others, Friedman, Billings & Ramsey (FBR & Co.); GlassRatner; Great American Group; and Wunderlich Securities.

"The addition of these companies over the last five years has meaningfully transformed our B. Riley platform. As we look ahead to future growth, our goal is to drive greater visibility and awareness for the depth and breadth of B. Riley's diverse suite of services and our ability to deliver end-to-end solutions to support our clients, partners and stakeholders," said Bryant Riley, Chairman and co-Chief Executive Officer, B. Riley Financial.

"B. Riley's mission is to leverage our collective capabilities and expertise to maximize client and shareholder value," said Tom Kelleher, co-Chief Executive Officer, B. Riley Financial. "The rebranding will lead to greater efficiencies and an even stronger alliance between our businesses, allowing us to offer a higher level of service to our clients going forward."

The company will retain its full name, B. Riley Financial, Inc., as the publicly listed entity, which also serves as the parent holding company. Its affiliated subsidiaries now operate under "B. Riley" marketing names which emphasize the distinct and complementary capabilities each unit provides:

• B. Riley Advisory Services offers specialty financial consulting advisory related to bankruptcy, restructuring, crisis management, forensic accounting, litigation matters, in addition to appraisal and valuation services. Formerly known as GlassRatner Advisory &
• Capital Solutions and Great American Group Advisory & Valuation Services, the groups operating as B. Riley Advisory Services are co-led by Ian Ratner and Mike Marchlik.
• B. Riley Principal Investments leverages resources across the platform in order to identify attractive investment opportunities and develop creative solutions for distressed companies or divisions that exhibit challenging market dynamics. The team, led by Kenny Young, relies on its deep investment and operational expertise to self-source proprietary opportunities across a broad array of transaction types that maximize free cashflow.
• B. Riley Real Estate Solutions is a real estate services firm established as B. Riley Real Estate, LLC in February 2020 and is led by Michael Jerbich.
• B. Riley Retail Solutions is a leading provider of asset disposition and retail liquidation services. Formerly known as Great American Group, B. Riley Retail Solutions is led by Scott Carpenter.
• B. Riley Securities is a full-service investment bank and broker-dealer that provides corporate finance, sales, trading, and equity research to institutional clients. Formerly known as B. Riley FBR following the merger of B. Riley & Co. and FBR & Co., B. Riley Securities is led by Andy Moore.
• B. Riley Wealth Management is a full-service private wealth and investment management services firm serving individuals and families, small and large businesses, and non-profits. Previously renamed in 2018 and formerly known as Wunderlich Securities and MK Capital Advisors, B. Riley Wealth Management is led by Chuck Hastings.