Hilco Streambank, a market leading advisory firm specializing in the sale of intellectual property assets and domain name brokerage, is marketing for sale the intellectual property of Kidville. The assets available for sale include the Kidville trademarks, Kidville.com and other domain names, proprietary content for classes, birthday parties and camps, website content, social media assets, rights to certain franchise agreements and more.  The sale is being conducted by Salvatore LaMonica, as chapter 7 trustee of Kidville.

Kidville is the one-stop-shop for families' class, party and play needs for children ages 6 months to 6 years. The brand is a trusted destination for parents and caregivers to fill their children's schedule and celebrate milestones along the way.  Kidville has licensed its name and content for use by various franchisees. Its franchise agreements, which a buyer of the Kidville intellectual property assets can take subject to, provide a buyer with an international reach and the ability to collect royalties from franchisees.

"Kidville is a beloved brand, with top-of-mind awareness among parents seeking enriching experiences for their children," commented Hilco Senior Vice President Richelle Kalnit.  She added, "A buyer of the Kidville intellectual property assets will have an opportunity to build upon the popular class, birthday party and camp offerings upon which parents and children have come to rely."

Offers to acquire the Kidville intellectual property assets are due by December 14, 2020, and an auction will be held on December 16, 2020. The sale and Hilco Streambank's retention are subject to approval of the United States Bankruptcy Court for the Southern District of New York.