Hilco Streambank, an advisory firm specializing in the valuation and marketing of brands, trademarks and other intangible assets, said today that it has been engaged by multiple sellers to auction trademarks, domains and other intellectual property assets associated with several prominent brands, including TJ Maxx (Australia), Lamb & Flag, and Service Merchandise, as well as multiple premium domain names, including the three letter domain ETM.com, the one word dictionary dot-com domain Bargain.com,  BrandEquity.com, VirtualMall.com and 1800myWebsite.com. The auction will be conducted on Hilco Streambank’s proprietary online auction platform, HilcoIPAuctions.com, beginning on May 20thand closing May 22nd.

“This auction provides a unique opportunity to acquire the intellectual property related to several well-known retail and consumer products brands, as well as highly valued three letter (LLL) domains and one and two word dictionarydot-com domains, which are considered premium assets in the Internet world,” said David Peress, EVP of Hilco Streambank.  “The auction of these domains and highly recognized names in the retail and consumer products industry will provide buyers a rare chance to own and build on some of the most in-demand address types on the web.  We expect a substantial level of interest and a highly competitive sale process.”

The domain names and related intellectual property including trademarks, customer lists and vanity phone numbers will be sold in separate lots in an auction on Hilco’s internet auction platform. Interested parties should visit theHilcoIPAuctions.com website or contact Hilco Streambank.

Hilco Streambank is an advisory firm specializing in the marketing, sale and valuation of intangible assets for businesses at all stages.