Citizens M&A Advisory served as the exclusive financial advisor to Flip Electronics, LLC on its recapitalization by O2 Investment Partners, a Bloomfield Hills, Mich.-based lower middle market private equity firm. Flip Electronics is a Roswell, Ga.-based specialty distributor of end-of-life (“EOL”), obsolete and hard-to-find electronic components used in military, aerospace, telecommunications, healthcare and industrial applications. Flip’s purpose-built model, leveraging authorized partnerships with the world’s top semiconductor manufacturers, solves complex supply chain challenges created by component obsolescence.

Jason Murphy, founder and CEO of Flip Electronics, said: “The Citizens team was fantastic to work with and delivered a tremendous outcome by having a deep understanding of our market and an energetic appreciation of our business. Citizens distilled our complex business model and supply chain for easy consumption by the private equity community. They were instrumental in helping us articulate our compelling value proposition to investors.  Finally, Citizens drove a fast-paced process and worked tirelessly to find the optimal partner that aligns with Flip’s culture and supports our aggressive growth trajectory.”

Ryan Sugrue, director at Citizens M&A Advisory, said: “Jason and the Flip team have built an impressive platform over the past five years, leveraging their differentiated business model to attack the underserved EOL niche of electronic component distribution. The company’s impressive track record of growth gives credence to its dual value proposition, serving as a crucial, value-added intermediary between its authorized suppliers and global portfolio of customers. We are excited to watch Flip’s continued growth in its next stage and partnership with O2 Investment Partners.”