Gerber Finance announced new funding for Honey Stinger, maker of sports nutrition products for athletes of all kinds. The deal was structured based on ecommerce and intellectual property and completed under the Naturally Gerber Finance division, which serves companies in the natural products space.  
 
Honey Stinger makes products to fuel every step of the athletic journey including waffles, energy chews and gels, bars, and rapid hydration mixes. The $5MM line of credit from Gerber will provide additional working capital to aid Honey Stinger’s continued, rapid success.
 
“We are flexible and really customize each line of financing to meet the specific needs of the company. We’re excited to help Honey Stinger reach new heights with this funding based on their ecommerce sales and intellectual property,” said Jennifer Palmer, CEO of Gerber Finance. “We look forward to seeing Honey Stinger continue to lead in the energy performance category.”
 
“Gerber Finance came highly recommended to us,” said Sarah Mallicote, CFO of Honey Stinger. “We wanted a partner that was fast and efficient, and Gerber’s quick response time and no-nonsense attitude immediately impressed us. With their extensive knowledge in the natural product industry, flexible financing options, and accommodating team, they were the natural choice.”  
 
The Naturally Gerber Finance division provides deals for natural companies seeking $500M to $25MM in financing. The team at Gerber Finance are true specialists in the natural products industry and have worked with companies in a variety of niches, including health, wellness, consumer packaged goods, and more.