CIT Group announced the start of its annual partnership with Feeding America® to help provide One Million Meals to people facing hunger across the country.
"We're proud to again partner with Feeding America on our annual hunger-relief campaign to battle food insecurity in our communities," said CIT Chief Marketing and Communications Officer Gina Proia. "We're grateful for the opportunity to join with our customers, employees and others for the fourth year in a row to help the people who need it most this holiday season."
#CITOneMillionMeals
Individuals can join the fight against hunger by visiting CIT's pages on LinkedIn, Twitter, Facebook and Instagram to 'like' or 'share' the posts about the One Million Meals campaign and bring awareness to the pressing issue of food insecurity. For every engagement on social media, CIT will direct 10 meals1 to Feeding America®.
Customers can join in on the program in a variety of ways. For more details on how to get involved, visit cit.com/feeding-america. Customers of CIT's Southern California retail bank division OneWest Bank can visit owb.com/feeding-america.
The above components build on the efforts of CIT employees who are volunteering, donating food to local food banks, and participating in unique engagement opportunities in support of the campaign.
"During the first year of COVID, more than 38 million people were living in food insecure households, including nearly 12 million children," said Lauren Biedron, vice president of Corporate Partnerships at Feeding America. "We are thankful for support from partners like CIT this holiday season, helping network food banks provide more meals to communities in need."
Feeding America is a nationwide network of 200 local food banks and 60,000 food pantries and meal programs that together serve more than 40 million people each year. Through last year's partnership, CIT helped provide two million meals to people in need, responding to the increased need for food assistance in the height of the COVID-19 pandemic. This year's One Million Meals campaign will run through Nov. 30, 2021.