AlixPartners announced that Ankur Desai has joined as a Managing Director in the firm’s Retail Digital practice, based in New York.

Ankur has nearly two decades of experience implementing digital business transformation programs across medium and large retailers and brands, with a focus on luxury apparel, convenience and drug stores, and omnichannel retailers. He specializes in using advanced analytics, data science, and artificial intelligence (AI) to improve clients’ marketing and promotion effectiveness, pricing, and strategies to drive top-line improvement. In addition, Ankur has expertise in using data analytics related to customers and personalization that lead to greater effectiveness of pricing, promotions, product design, and loyalty programs. His revenue growth related offerings also include marketing effectiveness, campaign ROI, product assortment, and location-based analytics. Moreover, Ankur has deep experience with operations and cost optimization.

Ankur joins AlixPartners from The Boston Consulting Group (BCG)’s BCG GAMMA digital team, where he was a Partner. Prior to that, he was with Impetus Technologies, a software products and services company, and he spent 13 years at Opera Solutions, a provider of transformative AI services. He received his MS degree in Operations Research from Columbia University and BA degree in Economics and Political Science from the University of Rochester.