Rosenthal & Rosenthal announced the completion of a recent combined $2.5 million asset based lending facility and $750,000 purchase order financing  and trade finance program to support a fast-growing healthy foods and supplement company.
 
The Los Angeles-based company was seeing explosive growth in the health foods space and experienced cash flow constraints when the business was unable to build up enough inventory to meet increasing product demands from customers. When it became clear the company required a more comprehensive approach to financing, a third-party finance company introduced the client to Rosenthal. With a deep understanding of the challenges facing e-commerce and omnichannel businesses, Rosenthal was able to step in to provide a multi-faceted financing solution, which involved a mix of asset based lending, purchase order financing and a specially designed trade finance facility to accommodate inventory purchases from overseas vendors for the company’s e-commerce business segment. The combination of Rosenthal’s financing facilities replaced multiple high-rate short-term borrowing solutions with a more holistic financing approach that provided the company with more liquidity to fuel growth, build inventory and expand product categories.
 
“Rosenthal excels at finding creative and flexible solutions to complex challenges. This one-stop approach to financing gives entrepreneurs and business owners the working capital and flexibility they need so they can focus on scaling their companies and positioning themselves for success,” said Ying Yang, Vice President of Business Development at Rosenthal.   
 
“Our ability to collaborate across our various divisions to create a robust financing solution that’s tailored to meet the specific needs of our clients, makes Rosenthal uniquely positioned to support companies that are straddling e-commerce and brick-and-mortar sales channels or struggling with supply chain issues,” said Paul Schuldiner, Executive Vice President at Rosenthal.