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CIT Donates 1.5 Million Meals to Feeding America This Holiday Season

December 14, 2021, 07:00 AM
Filed Under: Industry News

CIT Group announced the results of its fourth annual One Million Meals campaign to fight hunger in partnership with Feeding America®. CIT customers, employees, social media fans and others joined in to support the donation of 1.5 million meals to people in need and helped CIT exceed its original campaign goal by 50%.
 
"We're grateful to everyone who joined our One Million Meals campaign and helped us provide 1.5 million meals to people in need this holiday season," said CIT Chief Marketing and Communications Officer Gina Proia. "With the support of our stakeholders each year, we've donated 6.5 million meals to Feeding America® since 2018, making a significant impact in our communities and in the fight against hunger."

Stakeholders drove support for One Million Meals through a variety of actions that CIT recognized with donations to Feeding America®. Individuals engaged with campaign-related content on CIT's Facebook, LinkedIn, Twitter and Instagram pages, and customers opened new accounts or services with CIT Bank and OneWest Bank, or financed equipment through CIT's digital Small Business Solutions platform. Additionally, CIT employees participated in a companywide, virtual baking competition and supported local food banks with donations and volunteering.

"More than 38 million people – including 12 million children – are facing food insecurity," said Lauren Biedron, vice president of Corporate Partnerships at Feeding America. "CIT's contributions are helping provide nourishment for people facing hunger this holiday season and we are grateful for their continued support to communities across the country."





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