Bridge Bank announced its Technology Banking Group provided $7 million in venture debt to Appcues, which builds technology to identify onboarding issues and provide low-code, non-technical solutions to fix them. The deal was led by Brendan Carr and Michael Walsh, both of whom are based in Bridge Bank’s Boston office.

“Appcues is taking a fresh approach to streamline user experiences and swiftly power in-app self-service options,” said Brendan Carr, vice president in Bridge Bank’s Technology Banking Group. “We’re pleased to help support Appcues’ mission to deliver personalized experiences that improve results for their clients.”

The venture debt comes on the heels of a $32.1 million Series B equity round led by NewSpring Capital. Appcues will use these funds to grow its remote team, develop new products and device support, and produce free educational resources to help Software as a Service (SaaS) professionals succeed.

Initially based in Boston, Appcues is now a fully remote company with teammates in 22 states and 12 countries. Together, they serve 1,500 customers and have powered more than 1.8 billion end-user experiences. Appcues operates as a native extension of customers’ products to help customers create rewarding experiences, move faster as a team and become more product-led.

“Bridge Bank has been a phenomenal partner. We look forward to growing our relationship as we scale,” said Jackson Noel, co-founder and CEO of Appcues.