Entrepreneur Growth Capital provided a $750,000 accounts receivable line of credit to a New Jersey-based digital marketing and adaptive analytics firm. The client applies the best tools and strategies available in ad-tech to offer reach and measurable engagement across web, mobile, CTV, and audio channels.
The principals have extensive experience in the industry but started this business only a couple of years ago and have self-financed to date. Because of its newness and quick growth, the company was not ready for traditional bank financing.
Originally founded in 1937, EGC is one of the oldest and largest independently owned asset based lenders in the United States.