WSFS Financial Corporation, the parent company of Bryn Mawr Trust, announced Mark Bradford has been named Senior Vice President, Market Director, reporting to Jennifer Dempsey Fox, CFP®, President of Bryn Mawr Trust. Bradford will lead the Wealth Directors for Bryn Mawr Trust’s Berwyn (Pa.), Hershey (Pa.), Philadelphia (Pa.), Princeton (N.J.) and Greenville (Del.) markets, and focus on providing Clients with collaborative planning, advice and solutions.

“Client experience is incredibly important to us, and we’re thrilled to have Mark help lead in creating those positive experiences that connect Clients to a life, mission and legacy fulfilled,” said Fox. “Mark is a demonstrated leader with a deep expertise in planning and advice, with a dedicated focus on his teams facilitating Client success. We’re thrilled to have someone with Mark’s motivating leadership style on the team.”

Bradford has 28 years of experience working in financial services, many of which have been dedicated to managing and developing financial planning, private wealth management and investment teams. He joined Bryn Mawr Trust in 2018 after eight years at PNC in Philadelphia, where he served as the Wealth Strategy Regional Director for PNC Wealth Management as well as other leadership roles.

“I am thrilled to take on this role and lead our team of Wealth Directors in delivering an exceptional Client experience,” said Bradford. “I am excited to leverage the expanded resources of our combined organization to help bring proactive and tailored solutions to our Clients.”

Bradford earned his bachelor’s degree in communication from the University of Delaware, and is a CERTIFIED FINANCIAL PLANNERTM professional. His other professional certifications include Chartered Financial Consultant®, Chartered Retirement Planning CounselorSM, Accredited Estate Planner®, and Accredited Wealth Management AdvisorSM. Bradford is a member of the Montgomery County Estate Planning Council and has lived in the Greater Philadelphia region his entire life.