Monroe Capital acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support ASG II’s acquisition of Hotel Effectiveness. ASG II is an existing portfolio company of Alpine Investors.
Based in San Francisco, CA, ASG II is a software business that buys, builds, and operates vertical-focused SaaS companies across mortgage, hospitality, and commercial real estate end-markets. Hotel Effectiveness is a hotel labor optimization software platform. The acquisition further bolsters ASG II’s hotel software product offerings.