Gulp Data, a new fintech enterprise, is changing the capital acquisition game for startups with the launch of its data-as-an-asset financing model. Unlike conventional and venture debt that too often results in dilution, lost control and exorbitant interest payments, Gulp provides data-backed funding in under two weeks - preserving valuable equity, board seats, and working capital.

Despite being operationally essential, data is not included on balance sheets under GAAP because of valuation difficulties. Gulp’s technology is able to quantify this unknown through a complex set of algorithms, allowing companies to unlock the value of their data to finance operations. Gulp’s loans are equity-free, carry a lower interest rate than standard venture lending, and are solely backed by data. With minimal touch-points and a rapid underwriting process, companies are able to secure friendly capital exactly when it is needed.

Gulp prioritizes keeping founders in control so they can scale on their own terms. “We stand in stark contrast to antiquated and predatory startup lending practices. Information can have immense value. Recognizing this from a fundraising perspective will help founders who, up until now, essentially had two options to grow: sell off equity or risk losing everything with venture debt. We provide a third possibility - fund growth with data,” said Gulp Co-Founder, Lauren Cascio.  “With Gulp, founders can expect a simple evaluation and fast onboarding process, conventional borrowing terms at fair rates, end-to-end data security and compliance with encrypted data vaults, and ultimately, a flexible lending partner that genuinely wants to see you win.”