Fortress Investment Group was ranked as the 2nd fastest-growing brand among 50 alternative investment managers included in the second edition of the Alts 50 report, published by Peregrine Communications. The report provides a qualitative and quantitative assessment of the integrated marketing and communications activities of the world’s 50 largest alternative investment managers (measured by assets under management).

Fortress received the study’s second-highest score for Brand Momentum, which assesses how well firms have grown Brand Awareness over time. According to the report, “Of all the metrics used in [the] study, Brand Momentum is most closely aligned with ‘moving the needle’ and provides an exceptionally useful window into how well a firm’s messaging, content and distribution are resonating with real-world audiences.” In the Alts 50’s Brand Awareness ranking, which measures target audience engagement, Fortress was cited as one of five “clear outperformers.”

“We’ve always been inclined to let our performance take the lead in shaping our brand, and we strive for clarity, authenticity and simplicity in all our communications,” said Fortress Managing Director Gordon Runte. “We are pleased that the Alts 50 report indicates this approach has helped the Fortress brand cut through the clutter of content in the market.”

The Alts 50 study collated over 6,000 data points across firms’ integrated marketing and communications activities, with results for each firm weighted, scored and ranked against their industry peers.