Tiger Finance and Pilot Wave E-Commerce Holdings (PWE) have closed on a flexible, $20 million credit facility — providing working capital to support PWE’s data-driven approach to acquiring, operating, and scaling ecommerce businesses. The credit facility is comprised of a $10 million term loan with an accordion of up to $10 million.
 
PWE is a consumer goods subsidiary of Pilot Wave Holdings, which acquires established businesses and implements proprietary analytics to ramp up their performance.
 
“SKU-level data analysis is at the core of all of Tiger’s business practices. From the outset we have been impressed by Pilot Wave’s comprehensive analytical approach,” noted Andy Babcock, Managing Director, Tiger Finance. “Pilot Wave’s omnichannel sales strategy is also a natural fit for our lending platform. We are excited about the future of this partnership.”
 
“This is a flexible structure that will empower PWE’s continuing growth and evolution,” noted Babcock. “It reflects our ability to step into any industry and provide creative solutions.”
 
Using data science to unlock customer and product insights, PWE activates a variety of on-platform levers to grow omnichannel brands. PWE is category-agnostic but customer-centric by targeting brands that complement the existing basket-of-goods of current portfolio-owned brand customers.
 
“We are thrilled to partner with Tiger Finance; this marks a huge milestone for the firm as we continue to execute on our growth objectives,” said Afsheen Afshar, Founder and Managing Partner of Pilot Wave. “Tiger is a first-class organization with a commercially oriented and data-focused mindset, which makes for an excellent match. We are excited for this new chapter and look forward to rapidly growing the business together.”