AlixPartners announced that Justin MacFarlane has rejoined the firm, as a Partner and Managing Director in its global retail practice. He will work from AlixPartners’ New York office.

MacFarlane brings nearly three decades of experience in results-oriented leadership roles in consulting and as a C-suite executive at large retailers. His expertise includes transforming companies for growth and leading operational improvements to increase financial results. He is also an expert in digital transformations in the retail and consumer space.

MacFarlane’s corporate experience includes serving as Chief Strategy, Analytics, and Innovation Officer at Macy’s Inc., where he transformed the analytics function, led revenue-generating innovation and headed a transformation office focused on EBITDA improvement through margin expansion, inventory efficiency, cost management and reduction of operational complexity. Earlier in his career, he was Senior Vice President of Corporate Strategy at Ann Inc., owner of the Ann Taylor, Loft and Lou & Grey brands. He also served as Executive Vice President and Chief Customer Officer at Ascena Retail Group Inc., where he was responsible for digital, stores, technology, analytics and strategy.

From 2006 to 2010, prior to his corporate positions, MacFarlane worked at AlixPartners, joining the firm from a well-known global retail consultancy.

MacFarlane holds an MBA from the Fuqua School of Business at Duke University in Durham, North Carolina, and a Bachelor of Science from Babson College in Wellesley, Massachusetts, with a double major in management information systems and quantitative methods.

David Bassuk, Global Head of the Retail Practice at AlixPartners, said, “We’re thrilled to welcome Justin back to AlixPartners. His deep experience in broad-scale transformations, both on the growth side and the cost side and both as a retailer as well as a consultant, make him exceptionally valuable to our clients in these unprecedently disruptive times in this industry.”